From Advisorpedia source site to PowerAdvice product.
The migration keeps the audience, articles, and sponsor relationships, then gives them a new product surface built for scanning, demos, and sponsor inventory.
Black Flag DesignThe homepage became an editorial front door.
Advisorpedia is organized like a broad content library. PowerAdvice organizes the same world into a sellable front page: lead stories, channels, rails, ads, and Ask.
Black Flag DesignThe visible redesign sits on a cleaned article corpus.
The transition was not just a brand swap. The team had to carry over article inventory, source links, contributors, images, redirects, and CMS workflows without leaving old Advisorpedia paths in the public experience.
Articles came across as a corpus.
Published articles, contributor records, images, related links, and source URLs had to survive the move.
Advisorpedia paths became PowerAdvice paths.
Redirects and channel choices turn old public URLs into the new product structure.
Editors get a working control plane.
Preview, status, save, ad placement, contributors, and channels become operational decisions, not spreadsheet cleanup.
Black Flag DesignPowerAdvice gives Doug a product story to sell.
This is not Advisorpedia with a new logo.
It is the next product layer on top of the Advisorpedia audience and article base.
Black Flag DesignThe transition is clear. The launch pass should lock confidence.
The remaining work is not explaining the whole migration again. It is making the final public version feel intentional before Doug and Suzanne use it with sponsors.
Final type and spacing pass
Resolve mismatches and density gaps.
Ad rules by viewport
Decide visibility versus article density.
Click cues and Ask affordance
Make actions obvious to sponsors and readers.
Redirect and production posture
Confirm the old world lands cleanly in the new one.
One simple narrative
Advisorpedia content base. PowerAdvice product surface.
Black Flag Design